Strengths, Weaknesses, Opportunities and Threats Analysis

Risk Management and Decision Making Glossary

Risk Management and Decision Making — Strengths, Weaknesses, Opportunities and Threats Analysis

 

 

 

 

 

 

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Information on Strengths, Weaknesses, Opportunities and Threats Analysis

Strengths, Weaknesses, Opportunities and Threats Analysis (Strengths, Weaknesses, Opportunities, Threats Analysis) is a tool commonly used to plan future activiities to maximise their positive impact on an individual or organisation. The aim of a Strengths, Weaknesses, Opportunities and Threats Analysis is to guide the design a effective strategies for future development.
     A Strengths, Weaknesses, Opportunities and Threats Analysis is carried out under four categories:

  • Strengths. In what ways are you strong? What advantages do you have over competitors?
  • Weaknesses. What are you not good at? What limitations are there on the the activities you can undertake? What advantages do competitors have?
  • Opportunities. Given where you are now, what avenues are there for development and growth? What external trends might be of benefit?
  • Threats. What internal characteristics threaten future development? What external trends might create risk?

    •      The use of a Strengths, Weaknesses, Opportunities and Threats Analysis allows you to take maximum advantage of opportunities, while being aware of potential threats and understanding the strengths and weaknesses of your current position.
         Strengths and Weaknesses refer to where you are currently; Opportunities and Threats refer to the future.
         Each of the four areas of a Strengths, Weaknesses, Opportunities and Threats Analysis can be applied to a wide variety of aspects of an organisation, including financial, personnel, technology, and products.


    Other topics in our resources on Risk Management and Decision Making related to Strengths, Weaknesses, Opportunities and Threats Analysis include: 
     
  • SWOT (Strengths, Weaknesses, Opportunities and Threats)
  • strengths
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  • weaknesses
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  • opportunities
  • threats

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